A&R interview with Jodan Brower for Vangaurd Records

_Mix Makers_
As an A&R What do you do at the Record Label?

_JB_
I’m the Director of marketing and a&r development @ Vanguard Records. From the creative stand point the whole process of a&r consultation it’s really the song being the most important thing. If there is a resource out there for developing artists than for artists to make sure that there material is as strong as it could possibly be. I think that is the first step to success at any level. Providing a platform for an artist to have that direct consumer to artist relationship with a digital door front. I think that by having that direct interaction with the consumer is an invaluable service.

_Mix Makers_
What are Your thoughts on the state of the music industry today?

_JB_
I think the music industry is changing. I think a lot of the power the record labels had are being handed back over in a lot of different respects to the artists. As an a&r I think that the additional outlets (myspace, grassroots marketing or digital downloads) were great avenues of exposure that weren’t there traditionally. The record industry is changing due to the avenues of exposure.

_Mix Makers_
Any advice to artists from an a&r perspective?

_JB_
My advice would be twofold. The first thing, from a creative stand point would be, as I mentioned earlier, that the songs are the most important thing. If you are a songwriter or a band that writes collaboratively, you need to have strong material. Make sure you have great songs that resonate from a melodic and musical perspective. I feel that that’s the key. The second side to that would be the complete opposite, which would be the business side. Developing a business savvy and being aware of what it takes to become a successful music artist. Also, being aware of things that are necessary in respects to your fan base, songwriting, touring and recording . The music artist needs to have their game stepped up.

_Mix Makers_

How would you tell an artist trying to get signed to prepare themselves?

_JB_
Make sure your songs are up to snuff and prepare your material to the best of your ability.
And second make sure that you are taking advantage of the endless ways to market yourself on-line like myspace and the other social networking outlets. There are so May ways that can empower artists to develop a fan base and a direct relationship. My advice would be to do your research and aggressively use the tools out there and promote yourself as much as possible.

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