Music Manager - Music Management

You will definitely need a manager once you’ve obtained a record deal. Your music manager will help your record label in their efforts to distribute and promote you. Are you ready to have a music manager? You’ve been doing tons of shows & you’ve sold a few thousand CD’s. Lately it seems like you are handling more & more business. Sooner or later you are going to want to hire a music management company to take care of things so that you can concentrate on your music & recording. Don’t under estimate how much business & administrative work there is to do in the music industry. If you get picked up by an inexperienced music manager that has no idea how to manage a successful artist your record label will replace him / her. Most successful record labels will require you to have a successful manager. A successful music manager can also help you acquire a record deal with a well-known record company. You will need to make sure that your manager is qualified & can lead you in the right direction.

This section will help you identify what you are looking for in a manager. These days a lot of artists choose their friends to be their manager. This is not the best idea unless of coarse your best friend is Doc McGee. It is very important that you choose your music manager wisely & get everything in writing in order to protect yourself from getting screwed. Picking the right music management company may take some time so you will need to be patient. Managers can do many things for you as well as provide creative direction and manage your finances. Your music manager should have extensive knowledge in the music industry. He/she should have experience in your genre. A great music manager will always have a fair and un-constricting contract. It is very important that you don’t go with a manager that has too many other acts. If you are not a priority you will not get the attention that you will need & it will be much harder to succeed in the music industry financially.

Make sure that your manager is a legit music manager & not just some tired dreamer without a work ethic. The music industry is a tough nut to crack & everyone is not capable of dealing with the trials & tribulations. There is a set rate of 15-20% that managers should receive in exchange for their services. This percentage is deducted from your gross income. Management contracts are usually no longer than two years with an option to extend that time if the manager gets you a record deal & is exceptional at taking care of business. There should be an agreement that at any time either party can terminate their relationship. Music managers can and will sometimes act as an investor if he/she really believes in you. If your package is not up to par they will do the things necessary to bring your package to a certain level of professionalism. This includes photography, recording, mastering & biography. It is your business Managers job to handle anything administrative and financial including publishing deals, royalties, recording, public relations, publicity and promotion.

Remember it is your business Managers obligation to get you work. This is nowhere near a perfect world, so you need to acquire enough information about the music industry so that you do not put all of your trust in your manager. You should definitely research and discuss things together. Since you will be doing business worldwide make sure that your Manager only gets commission for the deals that he makes in the country that he does business in. When you expand to over seas you will need to hire co-managers to help your manager in that region. The contract that you have with your manager should also state if they are your management for other areas of the entertainment industry as well. It is not unlikely for musicians to become actors and vice a versa. It will also be your Managers job to keep accurate accounting records to ensure that no one is being ripped off. Music Managers role is some what sophisticated these days so it would not be a bad idea to make sure that they have taken a course in Music Management. Music managers have a lot of responsibility including development, getting a booking agent for tours, developing a great promotional package, creating the artists image including wardrobe & stage presence, getting the artist a web site, songs, producers, studio time, publishing, publicity, etc.

All artists need management! My first break as a music producer came when I started focusing my efforts on obtaining a successful music manager. I must have called & sent my music demo to every manager in the whole music industry. I didn’t only contact major music managers I also contacted independent managers. I received at least twenty calls from the two hundred demo submissions. The tracks that I sent must have been good because I received a ten percent response. Most of the artist’s managers that I talked to wanted to ask me if their artist or artists could use a track for a project free of charge. Being new to the music industry I didn’t want to turn down any possible situations. I knew that if some music industry insiders start talking about my songs good things will happen. One of the managers that I contacted became my manager. I soon learned that there are many other ways to capitalize off of music besides CD sales. My manager started getting my music placed in TV & Film projects. Every time my music was aired I received a healthy check. I learned that managers could be great for your career. Music producers and music managers sometimes act as filters for the actual record label A&R people.

A&R people tend to listen to successful music managers & music producers opinions. If a successful well-known music manager sends a demo to a Record Label A&R person the chances of the A&R person actually listening to the demo are extremely high. Record labels like when a successful music manager recommend an artist to them. This saves the A&R a lot of research when looking for new talent to sign. There are several things that the right music manager will be able to do, one of them is get you a record deal. When speaking with music managers you must be extremely professional. I remember speaking with Mathew Knowles a few years ago, for those that don’t know Mr. Knowles is Beyonce’s father / manager. He answered his phone personally & was extremely polite and professional. This was right before Beyonce released the hit single Survivor. I asked Mr. Knowles politely if he could listen to a few songs that I had recently produced. As soon as he said yes I quickly verified that the address I had was correct and off the package went. I did this because I wanted him to shop the songs I had produced to artists that he knew. I would never sign a contract with an inexperienced Music Manager because it is likely that they have no contacts in the music industry. I hope this information helps you!

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All Music Industry Contacts 2008 - Includes complete contact name, company, address, direct phone number and email address of Americas Top Music Industry Professionals!