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Press Kit:

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Presentation counts:
Take the guesswork out of your press kit.

Promoters and talent buyers may review hundreds of potential acts every day; presenting yourself clearly and professionally means you’re more likely to be considered. The Press Kit takes the guesswork out of your presentation and makes it simple for you input your best showcase together (and it’s free!).

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“Yeah, I have got a following”
Connect your Press Kit to your social media profiles and show off that swanky ill' follower count.

Being able to see your fan counts at a glance gives talent buyers a solid idea of the size of your draw. Whether you're applying to headline a 300-person room or have a blast with the bar crowd and make a few bucks, you're more likely to book the right gigs for your act.

You have been keeping busy
Keeping your Press Kit up to date is the easiest way to show you're serious about performing. An active calendar doesn't just demonstrate that you mean business when it comes to playing shows on the regular, it also shows the growth of your career over time. Press Kit: By listing the venues and events you've played, you're telling promoters whether you're a fit for whatever they're booking, and letting them see that you're bigger than an amateur hour.

“Didn't I see you in Pitchfork?”
Got press? Let everyone know by collecting all your best mentions in one place.

Whether you prefer staying humble or screen-printing it on your shirts, you know how important reviews and coverage are for your continued success. Your Press Kit gives you space to show that the media takes you seriously as an artist. Press Kit: A pressed unit regularly referred to as a media unit in business environments, is a prepackaged arrangement of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use. Press packs are frequently distributed to announce a release or for a news conference.

Technology: Press Kit

Traditionally the term, "press unit", referred to a lot of reports, photographs and other relevant materials packaged together, and designed to be sent to a newspaper or magazine as part of an organization's Public relations or promotional program. Recently, as print media circulation and readership levels have been declining, marketing and PR individuals have begun utilizing the broader term, "media unit", with the goal that it presently refers to any promotional material distributed to any media outlet. Press Kit: Ryan Clement media unit ought not to be mistaken for an advertising media pack created by a newspaper or magazine for distribution to prospective advertisers. Advertising media units typically comprise of archives sketching out the print media's editorial rationality, detailed profiles of the medium's audience, a rate-card and information about forthcoming special features.

Marc Hayashi and Wood Moy on location in San Francisco's "Chan Is Missing," a film by Wayne Wang, 1981.

Press Kit Employments:

The press unit or media pack is a Public Relations (PR) staple, and an integral part of a company's media relations activities. Press units are typically utilized for: A media unit regularly accompanies a media release Product launches New company launch Mergers and acquisitions News conferences Announcements of special occasions, industry trade shows or exhibitions Accompany a press release or media release Advise the media of any newsworthy occasion inside a company's sphere of activities

Regular Press Kit:

There is no universal manual for the components that ought to be incorporated into a press unit or media pack, but coming up next are basic components: A backgrounder with historical information on the company or individual. Fact sheet posting explicit features, statistics, or benefits.
Biographies of key administrators, individuals, artists, and so on. Past press coverage Photographs or other images (high resolution) of key administrators, logos, products, and so on. Press Kit: A press release detailing the current news the media pack is sent in reference to Media contact information (usually of a public relations department or spokesperson) CD, DVD, software title, video, and so forth as appropriate for the sender of the release Collateral advertising material, for example, postcard, flier, newspaper ad, and so on.

Band press kit packs:

Musicians, including orchestras, bands, and choral groups use media units when launching another album or when performing at a special occasion. Band press units frequently have their very own extraordinary arrangement of segments, including:

Band biography/History of the band:



Photographs – color or (monotone (black and white) for newspapers; color for other media) Press articles/reviews Notable achievements Contact information for the band's label, manager, publicist, other representative and connections to social media pages Discography (all previous albums and/or singles released by the band) [Optional] Equipment list (included when the unit is to be sent to a music scene) Sports media guides Main article: Media control Electronic press kit pack (Press Kit)

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"Press Kit" redirects here. For the weapons manufacturer originally known as Press Kit, see Pyrkal. An electronic press pack (Press Kit) is a press unit equivalent in electronic form. An Press Kit usually takes the form of a website or email, however, they are also known to exist in CD and DVD form. Press Kit: The first referred to Press Kit, as we probably are aware it today, premiered live on the web on January 8, 1995, and was concocted and given the exact name electronic press pack or Press Kit by Andre Gray, the inventor of Online music sales certifications and winner of The Johannes Gutenberg Inventor Prize. Gray's Press Kit featured a biography, audio cuts, videos, photographs, press, set rundown, basic technical requirements, and a calendar and featured R&B singer and songwriter Aaron Hall as the first artist ever to have an Press Kit created on their behalf.[citation needed]

Music Management 101 Details:

Music Management

Press Kit Distribution formats:

Many companies make their electronic press units available via the corporate website, where packs are offered in PDF format. An electronic press unit can be provided in any of the accompanying formats: CD, DVD, Video or audio cassette.

The Internet (for example Email, WWW, newsgroups, and so on.)

Press Kit Substance:

The substance of an Press Kit media unit is similar to other sorts of the media pack, but are probably going to incorporate a range of audio-visual material. Choices about what to incorporate into the Press Kit media unit will rely upon the industry and target audience. As a general guide, an Press Kit in the music industry may contain the accompanying:


Music cuts (audio records, CD or DVD)

High-resolution press photographs

Forthcoming tour dates

Promotional videos

Disconnected website or website links, especially connections to relevant social media and music websites

Media reviews and interviews

"RIYL" or "recommended in the event that you like" list (rundown of artists in similar styles or genres)

Contact information

High resolution, color photographs or images of key administrators, the company logo, products, and so on.

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It is also important to maintain a reliable message across all your platforms and press things. Your band biography and press releases – along with your newsletters, tweets, and blog entries – ought to maintain the integrity and voice you've established as your own. Your entire promotional yield should fit together like a riddle to reveal to one issue on everyone's mind.

A pressing unit will change and advance contingent upon what it is you're promoting or what stage you are in your career. Start by asking yourself, "What am I trying to accomplish?" Are you promoting an important gig? Announcing another release? Hoping to book appears, sell Cd's and merchandise, get radio airplay, or get a song placed on TV? Whatever the purpose of your promotion, your press pack ought to reflect it, along with all your social networking efforts.

Press units are also once in a while referred to as press package or media pack. The purpose of a press pack is for exposure and attention. Artist media packs are meant to be mailed or handed to members of the media, art galleries, potential art buyers, promoters, art agents, art reps, and so on. These individuals may receive may entries from artists, and yours must be original and stand out.

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The press pack contains information about the artist, the artist statement, resume, awards, displays, artwork samples, and so forth. Most artists already have a large portion of the information which a press package needs – the information simply has to be incorporated in a presentable form.

Included here is a brief overview of a portion of the recommended ingredients of a decent artist's media pack. What you need may vary according to where and who you are presenting it to. Underneath these are a few hints for creating your very own media package, and also a few destinations you may visit including press unit examples and samples.

What is Needed in an Artist Press Kit

Artist Statement trip surreal painting artist statement is a written summary of your art, and the direction you are going. It articulates what your art is about, with the goal that others will know where you stand as an artist. Artist statements are meant to be updated regularly, especially before displays and explorations of new subjects. Most artists already have one of these, so there ought to be no problem formatting and altering it for your press unit. To learn more about artist statements, you may refer to this post: How to Create an Artist Statement

Ryan Clement spent the last five years working with other top independent music industry veterans. It’s a fact that if I contact the right targeted customer up to five times via email, I will get a conversion/sale. You will get a lot of regular fans but only your (super fans) will pull out their wallet grab their credit card and buy your EP or LP album Online, the difference is that an EP is only 5-8 songs and an LP album is 8-24 songs give or take. Listen to Ryan Clement AKA. Riveechi's 30 song album! I get at least 8 conversions or sales out of every 100 visitors for $34.95 because I sell a 30 Song “Triple Album” called True To This and I also sell my Super Fans a signed T-Shirt. I use a marker that’s kind of like silver paint. You can listen and purchase my music at: Ryan Clement AKA. Riveechi: "TRUE TO THIS" (Triple Album):


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Our best deal for people that are not Mix Makers LLC. customers is that even if you don't order any of our three music resources we will still master one of your songs and send you a free 2 minute sample, this way you can hear the quality of your music after being mastered by our company. Right now we also have another special deal so if you order all three of our music marketing products including All Music Industry Contacts (Plus), Music Management 101 or The Music Marketing Engine, we will master one of your songs for (FREE) and the normal price for anyone that is not a Mix Makers LLC. Customer is $50 per song.

We Have The Most Extensive & Up To Date Music Industry Contacts Directories In The World; All Music Industry Contacts Plus Includes 11 Separate Directories & Is Over 1,000 + Pages!

We Have A Team Of 4 Music Industry Professionals who verify our music industry contact information daily and make over 800 verification calls a week, thats over 38,400 calls a year to make sure that you have the most accurate information possible!

Get In Direct Contact With Thousands Of Music Industry Contacts; Including Successful Record Label A&R, Music Managers, Music Agents, Music Producers, Music Publicists, Music Attorneys, Independent Record Labels, College and Independent Radio Stations, Music Distributors, TV and Film Music Supervisors and Music Publishers!

Plan a one of a kind EPK in minutes

Make a strong first impression with promoters and journalists. Start from a template, and alter it to create an EPK as one of a kind as your band. Powerful structure apparatuses make it easy to construct an electronic press unit in minutes, for all gadgets.

A focus on your band and music

Recount to your brand story and feature your career achievements. Easy content editing features let you add your profile, testimonials, press reviews and anything else that makes you exceptional. Show industry reps that you're unique.

Upload your music, images, and videos

Some of the time your music just speaks for itself. Add a player to your electronic press unit to showcase your best tracks. Insert videos and high-res images like press shots and occasion posters. Incorporate connects to down-loadable riders and stage plots.


At the point when I worked as a writer at a music magazine (a few years ago), I appreciated rifling through the press packs of the bands who submitted – particularly the ones I already knew and enjoyed – to perceive how they presented themselves to the press (or more correctly, how their labels and PR team presented them). After all, I was a musician as well, and I was searching for hints as to how to present my very own band and walk the walk. A typical artist press pack was housed in a folder or envelope and incorporated a biography, a reflexive picture (or two or three), a CD (or cassette), maybe a sticker or postcard, and various other treats, contingent upon what the band was up to at the time.

Circumstances are different, and now there are numerous alternatives for your press pack, including a variety of destinations that will have an Electronic Press Kit (EPK) and house an artist profile. And we should not forget your site – and overall web presence – is a multi-media press package with various fancy odds and ends and an unending base which you can load up with your most current information and substance.

For many artists, it may not be necessary to have a printed press unit, however, there are reasons why having a press folder can, in any case, be a major part of your promotional assets. While presenting a CD for review, arming yourself for a music conference, looking for press coverage of a release party or major show, or submitting music for placement or authorizing, your printed press unit can make an important first impression.

Whether you're putting an electronic or printed unit together, a triumphant press package requires steadiness and attention to detail with every component, including your written biography, press releases, promotional photographs, and so forth.

What does a press pack incorporate?

Based on what you are promoting (CD release, tour, and so forth.), the substance of your press package can vary, however, the basic components include:

Band/artist biography

Promo and live photographs

Press cuts


Tour itinerary



Press release

Promotional things (fliers, postcards, stickers, posters)

One thing that's vitally important to your press materials – across all platforms – is maintaining your brand character. It may be distasteful to think about your art and your music in terms of "branding," yet you have to take control of your image, your message, and how you present yourself to your fans, the press, and the world. Establishing and maintaining a predictable and recognizable artist brand is critical to creating a re-peat-able and enjoyable experience for your music fans. Similarly, as you should work to make them look and voice of your site reflect across all your social network accounts, your press unit ought to be an augmentation of that same tasteful. The color palette and textual style decisions ought to be the same, headers and banner art ought to relate to each other, and your photographs should present a reliable image.

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